Josh Richards "jrichard"

Congratulations to the folks over at Shopatron, a nifty San Luis Obispo (California) based company. Until relatively recently, they were called Firepoppy while Shopatron was the name of their primary product. They have picked up some additional capital and continue to be working hard on solving problems in their niche.

Shopatron solves problems for manufacturers that don't or cannot sell their products directly, namely connecting their customers (say, visiting their web site) with their retailer/distributor network. They do it in a way that is conducive to the customers desire to "buy now", with less hops to jump through, and make it a win-win all around (win-win-win, uh, win, really) .

It's one of those niches that makes a lot of sense once you hear about it and they've been working hard at perfecting it for a number of years now. And, since they are so focused on solving one particular problem space (and it's a real one at that, as best as I can tell), rather then solve every interesting opportunity that they run across haphazardly, they are sure to be successful.

Congrats Ed, Sean, Dave, and the rest of the crew over there.

Further Related: Links:

• Shopatron takes $6M funding to capture in-store pickup crowd
• Shopatron closes $6 Million in Series B Funding