Fix The Incongruency - Consider Blogging for Your Company for Fun & Profit

Today I was perusing a marketing book by Chris Baggott et al. (that I haven't actually read yet in full)...and I came across the below passage in the first chapter. I thought it summed up pretty well one of strong arguments for considering having someone within your organization blogging (among other means of connecting with your customers and other constituents such as newsletters, etc.). Give it a whirl around your brain and send me your comments -- if you have any:

What's really funny to me is the fact that when you talk to organizations about what makes them different (worthy, if you will), this answers always lands somewhere in the top three: our people.

So why do you hide your people behind the facade of a brand or an institution? At the end of the day, people associate themselves with other people that they like. Your constituents want to like you and have a relationship with you.

-jr

Focusing In Tight Times....and in Good

Barry VanderKelen, who heads up the San Luis Obispo County Community Foundation, has a column entitled Nonprofit Strategies that appears from time to time in the SLO Tribune. I often catch it on-line when it appears. Today's is entitled Stay Focused in tight times. In it he asks Israel Dominguez, who became the new director of Cuesta College's Small Business Development Center in November, "how does a nonprofit organization navigate tough economic times?"

What I liked was the advice given by Mr. Dominguez is good for non-profit....and for profit enterprises alike. And not only in bad times -- but good ones too.

You may want to read the article yourself (link again) then come back here. Anyhow, I'm not known for lacking in opinions so I had a bit to add which is below:

For directors (and business owners), it shouldn't be a matter of thinking in terms of good times versus bad times but a matter of thinking: Who really are my customers? What do they truly want right now? How might I give it to them? And, critically, how do I communicate to them in a compelling way that is compatible with their current mindset?

Good times just means we get to be a bit more lazy in our planning and implementation of all of the above while still drifting by. :-) True success -- the kind that is sustainable anyway -- takes deliberate analysis of the marketplace. Once you're in that position you stop worrying about the ups and downs of the economy other than as variables to incorporate into your analysis about what needs and desires you should be meeting for your customers and making sure your marketing is appealing to them in the new context.

Ironically, with a bit of creativity and persistence, economic downturns can actually be incorporated into ones product/service development and marketing messages. All changes and cycles present opportunities for the astute director/manager/owner.

"You only find out who is swimming naked when the tide goes out." -- Warren Buffet

Food For Thought: What Do You Think of My Idea?

Chris Lyman, the CEO/Janitor of Fonality, made an insightful post on his blog regarding entrepreneurs and aspiring entrepreneurs here. I don't have much to add -- I thought it was good food for thought and wanted to file it somewhere so what better place then on my blog.

I think it's a good idea to fill your thoughts constantly with lots of inputs from all over. Just don't take any one of them too seriously. Consider everything and then decide where you want to go, on your own.

Here's an excerpt from Chris's post:

For 10 years now people have approached me with business ideas, and asked: "What do you think of my idea?"
[...]

And I have always taken their "What do you think of my idea?" very seriously. After all, asking for an opinion on something that you have labored over is difficult - it's a moment of vulnerability as you open yourself up to a potential battery of cerebral criticism and intellectual pugilism. It's not easy ...and I know this.

Thus, I listen to their pitches, I read their business plans, and opine. I try to give thoughtful advice on the "what-ifs" and the "how-tos" and I introspectively incant my "lessons learned."

But, it never sits right with me. And, slowly I have come to hate this question. And, finally I know why.

The entire act of questioning before leaping is fundamentally opposed to the true spirit of entrepreneurialism. Being an entrepreneur is about doing something NEW that has NEVER been done before, or doing something old in a totally NEW way. You just don't build a bad-ass business by being a me-too. In short, you gotta bring the NEW to outdo the OLD and the NEW can never be known because it hasn't happened yet and therefore ANY attempt to discuss the new as if you know what the hell you are talking about is an ego-trip and I don't want a ticket to that ride.

Let me illustrate my own idiocy at predicting the future:

In my last company, I had a Director of Sales named Jon Venverloh. One day, in late 1998, he showed up to work and said he was moving up north to take a sales job at Google. I laughed at him and asked him why the heck he would go to a company with no revenue and no revenue model. Remember this is 1998. He said: "I like Northern California better and I can ride my bike." Believing he was making a lousy career move, I wished him luck. Well, I just googled (hehe) Jon and he is currently listed as an Executive in charge of Federal Sales for Google, Inc.

Go figure. Nobody knows who is going to be the next Google. Least of all me. And the mere fact that you are asking means that you are doubting yourself and doubt is what you CANNOT have as you strive to create the NEW. Don't let the opining and the opinionated slow you down.

-jr

Can Technology Geeks Be (Good) Managers?

If you are a technology geek currently serving as a manager, you better figure out how to become a business manager, if you intend to lead a successful IT department, group, team, or project. You owe it to yourself, your direct reports, whomever you report to, your colleagues in other departments, and your company. You will get a bigger budget, better compensation, more respect from all of your constituents and stakeholders, greater cooperation for your projects to help them be more successful, and greater satisfaction from your career.

It's not all bad for the technology geek turned manager though. If you can grasp the business side, by taking a bit of initiative to learn it, and combine that with technology savvy (even if you let your direct reports worry about the deep down details) you can have the best of both worlds. The last thing technology geeks want are clueless managers. It doesn't matter whether they are clueless about business or about technology -- they are still going to make things more difficult, albeit unintentionally, for their employees.

IT managers should know how to write business plans, prepare budgets, use financial concepts competently such as: the difference between cash flow and profit as well as grasping present and future value calculations, tie projects to business objectives, communicate and be held accountable in business terms, systematically assess and explain risk and uncertainty in ways that relate to the overall business, and communicate with non-technology management in regards to strategy.

This doesn't mean you need an MBA. If you don't understand all of these concepts there are options:

• Take a basic accounting course (or two) at your local community college
• Sit down with your CFO, controller, or accountant and ask for some tutorial sessions
• Buy some books. Ask your CFO, controller, or account for some recommendations (and get them to promise to answer your questions if you take the initiative by reading the books they suggest).
  
• Ask your CEO if you can peak at the organization's overall business plan. Afterwards consider and discuss how your department, group, or project fits into the bigger picture. Ask if there are ways you might better consider and communicate your group's vision, goals, successes (and, yes, failures too) as part of the bigger picture.
  
• I'll also try to highlight, in a future post, some specific resources that have helped me out.

-jr

Relationship Management for Non-Profits (Software)

This software package, CiviCRM, looks promising. It is an implementation of a "Customer Relationship Management" solution, but for organizations that don't really have customers in a commercial sense but still have plenty of relationships to manage. It's a bit like SugarCRM or Salesforce.com but designed for not-for-profit type entities.

If you are involved in a non-profit agency that takes donations or has volunteers, this software may help you optimize your relationships, boost your effectiveness, and provide some dashboard like functionality for managing your organization. Well, that's the theory anyhow. :-)

It appears to have an active community and developers. And a good amount of documentation, a FAQ, a blog, and user forums. All signs that bode well for a sustainable open source project, since many applications die off without achieving critical mass.

I have not used it. I ran across it while researching some other software. Since I know folks involved in managing several non-profits, I wanted give them a heads up to explore further. If anyone takes a closer look please let me know how it goes!

http://civicrm.org/aboutcivicrm

CiviCRM: A Free and Open Source eCRM Solution

CiviCRM is the first open source and freely downloadable constituent relationship management solution. CiviCRM is web-based, open source, internationalized, and designed specifically to meet the needs of advocacy, non-profit and non-governmental groups.

CiviCRM is a powerful contact, fundraising and eCRM system that allows you to record and manage information about your various constituents including volunteers, activists, donors, employees, clients, vendors, etc. Track and execute donations, transactions, conversations, events or any type of correspondence with each constituent and store it all in one, easily accessible and manageable source.

CiviCRM is created by an open source community coordinated by CiviCRM LLC, and the 501c3 non-profit Social Source Foundation.

There is a (amateur but it'll give you an idea) Introduction to CiviCRM video and some others here.

Local company, Shopatron, gets $6m in Additional Funding

Congratulations to the folks over at Shopatron, a nifty San Luis Obispo (California) based company. Until relatively recently, they were called Firepoppy while Shopatron was the name of their primary product. They have picked up some additional capital and continue to be working hard on solving problems in their niche.

Shopatron solves problems for manufacturers that don't or cannot sell their products directly, namely connecting their customers (say, visiting their web site) with their retailer/distributor network. They do it in a way that is conducive to the customers desire to "buy now", with less hops to jump through, and make it a win-win all around (win-win-win, uh, win, really) .

It's one of those niches that makes a lot of sense once you hear about it and they've been working hard at perfecting it for a number of years now. And, since they are so focused on solving one particular problem space (and it's a real one at that, as best as I can tell), rather then solve every interesting opportunity that they run across haphazardly, they are sure to be successful.

Congrats Ed, Sean, Dave, and the rest of the crew over there.

Further Related: Links:

• Shopatron takes $6M funding to capture in-store pickup crowd
• Shopatron closes $6 Million in Series B Funding
  

A Promising New Book: The Pragmatic CSO (Chief Security Officer)

Last week I ran across a book I had not seen before. From the looks of things it reasonably could have been entitled "The Pragmatic CIO/CTO/IT Director/IT Engineer/IT Consultant". It is actually called The Pragmatic CSO. CSO stands for Chief Security Officer. Even if your organization doesn't actually have a CSO, there is a de facto one -- whomever is in charge of IT.

Since anyone within the IT group involved in spec'ing solutions needs to have a connection to the underlying business drivers in order to get buy-in from management for their project to proceed, this book ought to be useful to IT manager and geek alike. At least those that want to see their budget requests approved. :-)

This appears to be a promising resource with some good food for thought and practical approaches all collected together in one place. And, to boot, the approaches that look to be discussed should be readily applicable beyond IT security, to any IT project. No IT project proposal will get very far without a business case.

The book's web site is http://www.pragmaticcso.com. It is available as a regular book or electronically. You can get a sample section e-mailed to you from the web site. Or you can d/l the introduction chapter directly here:

http://www.pragmaticcso.com/Pragmatic-CSO_introduction.pdf

I have only read through the Table of Contents and Introduction and poked around at a few reviews at security blogs I monitor. If anyone else gets a copy and reads through more of it before me, please share your comments.

-jr