Fix The Incongruency - Consider Blogging for Your Company for Fun & Profit

Today I was perusing a marketing book by Chris Baggott et al. (that I haven't actually read yet in full)...and I came across the below passage in the first chapter. I thought it summed up pretty well one of strong arguments for considering having someone within your organization blogging (among other means of connecting with your customers and other constituents such as newsletters, etc.). Give it a whirl around your brain and send me your comments -- if you have any:

What's really funny to me is the fact that when you talk to organizations about what makes them different (worthy, if you will), this answers always lands somewhere in the top three: our people.

So why do you hide your people behind the facade of a brand or an institution? At the end of the day, people associate themselves with other people that they like. Your constituents want to like you and have a relationship with you.

-jr

If Only Our Bookshelves Were Social...

Some number of months back I ran across LibraryThing. It allows you to catalog the books you've read or have on your bookshelf or wish to read all online. The social networking and recommendations aspect comes into play when it comes to connecting with other folks that have the same books in their catalog that you do -- since they may have books in their own catalog that would be of interest to you. Part of the idea is also that you can keep an eye on what your friends are reading, instead of simply forgetting the book they recommended last week. I actually wanted an online catalog for other purposes as well:

• Knowing what books I've already bought and have in a pile somewhere but just haven't gotten around to reading....so I don't buy it again
• Being able to let friends browse my catalog and ask to borrow books
  
• Tracking what I'm reading so that it can automatically be tracked on my blog for folks that are interested in what I'm reading (I'm usually reading 3-5 books at a time, at the rate of between 2-4 a month or so typically is my best guess).
  

So I started out poking around at LibraryThing. It has an active community. The good/bad thing is that yesterday I discovered there are two other similar sites. The bad part is that now I'll have to check them out. The good part is that a bit of friendly competition ought to bode well for those of us that like the idea and find benefits to having our personal book collections cataloged on-line.

There seem to be three sites that serve this niche:

• LibraryThing
• Goodreads
• Shelfari
  

-jr