Friday, July 17, 2009

Counter-Intuitive Differentiation By Selling Heart Attacks, Not Health Food

Last week I wrote about using Terrible Service as a Differentiator. Today I was reminded about another interesting example of counter-intuitive differentiation, a restaurant called the Heart Attack Grill (wikipedia).

2 comments:

Josh Richards said...

From Wikipedia... I especially like the special for folks "over 350lbs":

The menu includes "Single", "Double", "Triple", and "Quadruple Bypass" hamburgers, ranging from 0.5 to 2 lb (0.23 to 0.91 kg) of beef (up to about 8000 calories), "Flatliner Fries" (cooked in pure lard), unfiltered cigarettes, beer and liquor, and soft drinks such as Jolt cola and Mexican Coke made with real sugar. Customers over 350 lb (160 kg) in weight eat for free if they weigh in with a doctor or nurse before each burger.

Jake P. said...

This place used to be right down the street from our house in Phoenix. Loved the concept and the tweakage to the holier-than-thou nannies.

The nurse-waitresses are nice and pretty, but unfortunately, the food simply wasn't very good. Quantity doesn't trump quality.