tag:blogger.com,1999:blog-540530326496199240.post4305643472298631394..comments2009-07-03T08:57:13.149-07:00Comments on Josh Richards "jrichard": First Step To Dramatically Boosting Your Marketing...Josh Richardshttp://www.blogger.com/profile/11950148484593713485noreply@blogger.comBlogger2125tag:blogger.com,1999:blog-540530326496199240.post-58874955487610663792009-07-03T08:04:37.163-07:002009-07-03T08:04:37.163-07:00Yep, it kills me how many of my clients instinctiv...Yep, it kills me how many of my clients instinctively want to stamp "we" on everything, even in a letter from the CEO. I suspect they think it makes them sound bigger and more important, when the reality is that it just makes them sound impersonal.Jake P.http://www.blogger.com/profile/01701815231353263575noreply@blogger.comtag:blogger.com,1999:blog-540530326496199240.post-45945375308037877432009-07-02T16:50:34.088-07:002009-07-02T16:50:34.088-07:00Instead of "we're the best", how about "let's make...Instead of "we're the best", how about "let's make <em>you</em> the best."Sterling "Chip" Camdenhttp://www.blogger.com/profile/12120034757780455791noreply@blogger.com